crown /kraūn/ noun

  1. a symbol of authority;
  2. something that imparts splendor, honor;
  3. ornamental headgear worn by a person designated king or queen.

Crown Fitness is a lifestyle transformation program founded by an ACE (American Council on Exercise) Certified Health Coach designed to help you achieve your fitness goals by implementing proper training and nutrition. I aim to educate you on how to make the necessary changes in your life, guide you on proper training and nutrition techniques, inspire you to constantly push for more, and motivate you to keep working to better yourself every day.

Whether it’s training or nutrition coaching you’re looking for, or both if you’re ready to really make a complete lifestyle change, I am here to help. The Crown Fitness methodology will have you working hard in the gym to burn calories and sculpt lean muscle, as well as improve your nutrition regimen to ensure your body is adequately fueled for fat burning and muscle recovery. There are no “diets” here, simply a new way of looking at food and understanding how to balance physical and mental health.

Crown Fitness practices the If It Fits Your Macros (or macronutrients – proteins, carbs and fats) method, also known simply as IIFYM. With this, you have the freedom to make your own food choices. There are no secret or magical foods to help you achieve your dream body, it all comes down to the science of calories in versus calories out and finding the right balance between the two for your body and your goals.

As with anything, what you put into it is what you will get out of it. Be committed to your goals, train hard in the gym and be consistent with your nutrition regimen and you will see the results. Crown Fitness represents being the ruler of your own life, taking charge and  being in control, and being able to do and achieve anything you desire. If you want something – get it, do it, be it.

Your life is yours, you get to decide what you can and cannot do. So decide now – are you ready to make a change? Are you ready to become the best possible version of yourself that you can be?


So many aspects of our lives are out of our control but the well-being of our bodies and our minds is not. Crown Fitness represents taking control of our health and fitness and becoming the best possible version of ourselves, physically, mentally and emotionally.

Fitness is not strictly about appearance and having a great physique. It’s not just about having a 6-pack and being able to lift a bunch of weight. Instead, it’s about pushing yourself everyday – to be better and stronger, to do things you once didn’t think you were capable of, to go above and beyond your own limitations. It’s not about being the fastest or the fittest or the strongest. It’s not about being better than anybody but the person that you were yesterday.

Health as a whole is just as much about mental and emotional well-being as it is about physical well-being. There are so many arguments regarding what is “healthy” and what is not, but at the end of the day, you need to find a balance between your mental, emotional and physical states.

If you’re reading this, you have fitness goals – nobody can achieve them but YOU. Decide how badly you want it and what you’ll do to get it. Decide that nothing and nobody will stop you or get in your way. Decide that you will get past any obstacle that stands in your way. Decide that you will stand up and fight even if you fall. Just decide.

think like a queen. a queen is not afraid to fail. failure is another stepping stone to greatness.


MY NAME IS Alyssa Verley and I’m a Certified Health Coach through the American Council on Exercise (ACE) as well as a competitive powerlifter and bodybuilder. I founded Crown Fitness as a way to help people achieve their goals, in fitness and in life. The first and most important step to success is believing in yourself. Fitness is very much physical but it is also very mental. We are so much stronger than we think, and I want to inspire people to believe in themselves, to love and accept themselves, to be confident in their skin, and to take full and complete control of their life, health and happiness.

MY FITNESS JOURNEY began as an epiphany, as cliché as that may sound. On April 11, 2014, I decided to commit myself to making a lifestyle change because I was sick of feeling unhappy and uncomfortable in my own skin, a feeling that so many people can relate to. I wanted to be confident and strong, both physically and mentally.  It was a promise I made to myself, a goal I had set that I was determined to achieve. I began sharing my story on social media in hopes my own personal experiences would inspire and motivate others to make a similar change in their lives.

WITHIN TWO MONTHS of doing everything completely on my own – learning what foods to eat, how much, how they affected my body, putting together my own training programs and cardio routines, etc. – I saw incredible results and was ready to set a new goal for myself: to compete in a fitness competition. I hired a coach in June 2014 and competed for the first time only seven months after my fitness journey began, on November 8, 2014.

FITNESS, WITHOUT A DOUBT, has completely changed my life. I have the confidence that I wanted so badly when I first began. I’m strong and healthy and happy in my skin. I crave the desire to better myself every single day. It wasn’t easy getting to this point, it was a crazy rollercoaster full of ups-and-downs: I lost a lot of weight, I put it all back on; I loved my body and then I hated it; I was happy, I was depressed; I never cheated on my “clean and healthy” diet, and then I developed an eating disorder.

TODAY I feel like I am exactly who I am meant to be and I want to help so many other people find these feelings of inner happiness, self-love and confidence that I have found along my journey.


*progress is not linear. you will experience many transformations over the course of your fitness journey.

it is important to learn to love yourself at every stage and to never compare your journey and progress to someone else’s.

you will never be them, you will always only be you, so aim to be the best you possible.*


Date: April 2014
Weight: 152 lbs

BEFORE: I was unhappy and uncomfortable in my skin. I knew I could do better and look better and feel better. I simply made a decision to do it, and then I did it. I never looked back, I never doubted; I just believed  in myself and put in the work and made the sacrifices to achieve my goals.


Date: April 2015
Weight: 128-ish lbs

AFTER: Exactly one year later and I couldn’t believe the woman I had become. I felt invincible, I felt beautiful and strong and confident and I was so proud that the work and effort I had put in had paid off. I never wanted to lose this feeling.

2016 before

Date: June 2016
Weight: 163 lbs

BEFORE: I felt like I had lost it all. Everything I worked for, the dream body I had achieved through so much hard work over months and years was gone. I gained back every pound I had lost, plus an additional 10. I developed binge eating disorder, I was depressed, I hated myself, I would cry myself to sleep at night, or not even be able to sleep at all.


Date: Nov. 2016
Weight: 133 lbs

AFTER: I finally dug myself out of that dark place I was in. I remembered the goals I had originally set for myself and I was once again ready to pursue them. I refocused, changed my mentality and gave it my all. I looked and felt my best, physically, mentally and emotionally. I was healthier than ever in mind, body and spirit.

I’ve since come to realize that the best and most important transformation is not necessarily physical but mental. It’s not about having shredded abs and poppin veins, it’s not about how much you can lift or how fast you can run.

It’s about how you feel about yourself. It’s about working hard to achieve a physique that you earn and work hard for everyday. It’s about constantly progressing toward a better, stronger you – physically and mentally. It’s about transforming your mind to love yourself at every stage of your fitness journey. That doesn’t mean being satisfied – it means always being hungry for more. It means accepting the body that you were given but not being satisfied because there is always room for improvement.

Fitness is a journey toward becoming the best you, a you that you love and are proud of.